The Walla Walla Watershed Alliance (WWWA) is an association of stakeholders that seeks to develop and implement coordinated, site-specific projects to increase tributary flows and improve water quality throughout the Walla Walla River System. The WWWA seeks to undertake an innovative approach designed to involve growers in improving stream flows by adopting advanced agricultural practices on their farms and dedicating the conserved water to in-stream flow. The WWWA website is available at www.wwwalliance.org.